The National Pharmacy Association (NPA), in collaboration with Precision Marketing Group (PMG), is proud to launch NPA Connects, a revolutionary platform that transforms independent pharmacies into the beating heart of their communities.

Unveiled at The Pharmacy Show 2024, NPA Connects provides pharmacies with powerful tools to engage with their local communities, championing vital NHS and private healthcare services.

What is NPA Connects?

NPA Connects is an innovative online platform that enables pharmacies to:

• Create targeted marketing campaigns: Design and distribute tailored leaflets, promotions, and healthcare messages directly to local households. and a GDPRcompliant database covering 28 million households.
• Engage hyperlocal audiences: Communicate relevant, localised messages that resonate with community needs.
• Access National Campaigns: Sponsored by Pharma Brands and Private Practice service providers, customisable to your pharmacy.

Why it matters?

With NPA Connects, pharmacies are not just providers but trusted local champions of healthcare.

• Reach: Together, 6,000 independent pharmacies form the UK’s largest pharmacy network, NPA, with a collective reach of 40 million consumers.
• Relevance: Messages are personalised, local, and directly relevant – building trust and changing behaviours.
• Impact: By promoting services like Pharmacy First, pharmacies can reduce pressure on GPs while improving healthcare outcomes.

Gary Howard from Precision Marketing Group explains:

“NPA Connects bridges the gap between pharmacies and their local communities, enabling tailored healthcare messaging at an unprecedented scale. It’s not just marketing – it’s empowering independent pharmacies to lead the way in local primary care.”

Transforming Communication

Pharmacies can use NPA Connects to:

• Launch bespoke direct mail campaigns.
• Create Engaging in-branch displays.
• Plan future social media and online campaigns.

The platform is affordable, easy to use, and impactful – helping independent pharmacies change behaviour, one community at a time.

About the Collaboration

Precision Marketing Group brings over 28 years of expertise in healthcare marketing, while the NPA represents 6,000 pharmacies on the frontlines of UK healthcare. Together, they’ve created NPA Connects to ensure pharmacies are recognised as essential hubs in the local healthcare ecosystem.

About Precision Marketing Group Ltd. (PMG)

Founded by Matthew Caldwell-Nichols (a pharmacologist) after previously working with major pharmaceutical brands to deliver healthcare products to market, Precision has worked to deliver marketing, learning and distribution with Pharma and Pharmacy for over 28 years.

About the National Pharmacy Association (NPA)

The National Pharmacy Association is the representative voice of independent community pharmacies across the UK and a leading provider of services to the entire sector. Our aim is to support independent community pharmacies to succeed professionally and commercially for the benefit of their patients. As a not-for-profit organisation we are committed to reinvesting in service provision.

For media enquiries:

Gary Howard | Precsion Marketing Group | Gary.Howard@precision.co.uk

Stephen Fishwick | National Pharmacy Association | press@npa.co.uk